The Challenge

As part of the world’s largest loyalty program, IHG Rewards Club, Holiday Inn launched the “Change Your View” campaign to reconnect with a new generation of savvy travelers, many of whom didn’t realize how much the brand had evolved.

The Solution

I created a responsive landing page designed to immerse visitors in bold, high-impact visuals of renovated properties. The streamlined, intuitive user experience mirrors the effortless comfort and ease of a modern Holiday Inn stay.