Grocer Save Mart | Lucky needed to break through a crowded market with a promotion that could capture attention and keep shoppers coming back. The solution had to scale across channels while maintaining momentum—tapping into the iconic recognition of Monopoly to deliver a game experience customers already know, trust, and are excited to play.

Building on the power of Monopoly, we developed a collect-and-win experience fueled by over 1 billion tickets and 250 million gameboards. Strategic offers, bold visuals, and clear value messaging activated shoppers across every touchpoint—from in-store displays and packaging to TV, radio, and digital. Layered rewards, including prizes, sweepstakes entries, and an interactive digital component, kept the experience dynamic and sustained engagement from first play to final reveal.

I led the creative execution of the promotion from concept through production, starting with the development of the overall visual identity and brand expression for the MONOPOLY-based game. I translated strategy into multiple design directions, presenting concepts to client stakeholders to gather feedback, refine the work, and attain client buy-in.

Once approved, I partnered closely with a team of designers to bring the campaign to life across a full suite of in-store assets—including displays, window and freezer clings, and standees—while also leading the design of the digital game experience—ensuring consistency and impact at every touchpoint. I also managed the approval process with Hasbro to meet brand guidelines and licensing requirements before moving into production.

From there, I prepared and delivered final files to the printer, acting as the primary liaison between production partners and the client to ensure accuracy, quality, and a smooth rollout from press to store.

Creative Director