RaceTrac isn’t the podunk gas station of yesteryear. They are blazing a new trail with their wide variety of food, beverage, and dessert options, with smiling attendants who quickly get you checked out and on your way. The buildings themselves are clean, modern and inviting. There’s just one problem — their website didn’t reflect any of that.
I re-envisioned a user experience as unique as the in-store experience with surprises around every corner. Playful graphics with a bright bold color palette make this design unique and fun.