The Challenge

Grocery retailers needed a way to spark shopper excitement, stand out in a crowded market, and keep customers engaged across multiple channels throughout a promotion. The challenge was to deliver a program that not only captured attention but also sustained participation at scale.

The Solution

We tapped into the MONOPOLY brand to create a collect-and-win game powered by over 1 billion tickets and 250 million gameboards. Compelling offers, engaging visuals, and clear value propositions drove shopper participation across every touchpoint—in-store displays, packaging, TV, radio, and digital channels. Prizes, sweepstakes entries, and a digital game experience further extended the excitement, ensuring customers stayed engaged from start to finish.